With so many options for Websites, SEO, and content providers these days, it’s hard to know who to choose. There is a busy marketplace with a wide range of options: everything from $100 websites to $100,000 websites - even some websites are free! Why would someone want to pay a for something when they could get it for nothing?
Very often we are in the position of rebuilding websites for clients who decided to start with a free “builder” site such as Wix or Weebly, and now need to optimize for search engines, speed up page load, or present a more professional look. After all, would you go to a job interview in the cheapest sneakers you could find? Would you ask a client to visit you in a dimly lit, leaky basement office? Would you be content telling each customer: pardon the mess, it was here when we got it?
Of course no one would do this, yet countless professionals this year will choose to use a cheap or free website or an outdated HTML template, to attempt to gain the trust of their target audience.
If you want to trust your brand to a freelancer, buy a website off craigslist, or use a free template, that’s up to you, just consider this: your clients know what feels good, professional, and trustworthy. The number of businesses we see succeed has a direct relevance to the care and clarity put into the development of their online media.
Many clients will leave a website immediately if it is hard to navigate, looks cheap, or the marketing sounds like self promotion. Catch phrases such as “we are the best,” “get the lowest price,” or “we have the highest quality” have become meaningless clichés. To turn website visitors into customers, you need to be able to solve a problem that they have by offering something of real value.
Placing your trust in a professional firm carries a lot of advantages and skips a lot of risks. Do you want your brand to reflect a certain feel and image? Are you concerned about the site being easy to use? We have User Experience (UX) Architects on staff. We have Editors, Website Developers, SEO Analysts, SEO Experts, Wordpress Experts, Designers, Photographers, and Content Writers.
To ensure quality and support a local economy, all of our staffing is within North America.
For more information, contact us today or read more about what makes an effective website.
